Consulting was never “a career path” for Alejandro Becerra—it was the natural evolution of a life defined by service, precision, culture, and global experience.
His journey began in restaurants at sixteen, continued through aviation training and hundreds of flight hours, and eventually converged into a single realization:
Hospitality is one of the few industries that truly combines human emotion, technical mastery, and lived experience at scale.
Across more than 22 years in Mexico, the United States, Canada, Spain, and the Caribbean, Alejandro has worked at the intersection of operations, culture, food & beverage, leadership, and brand experience. This global exposure shaped his core belief:
“Operations don’t fail because people don’t care.
They fail when strategy, culture, and leadership become disconnected.”
This philosophy became the DNA of AB Hospitality Consulting®, his international advisory firm.
Forged in Real Operations — Not Theory
Becerra’s approach is grounded in walking the operation, not observing it from a boardroom.
His recent work in the Caribbean—supporting Hyatt Inclusive Collection across complex post-opening environments—illustrates this hands-on methodology. He joined teams directly in the fire, focusing on:
- Stabilizing multi-venue operations
- Elevating consistency across buffets and specialty restaurants
- Training leaders on the floor, not in classrooms
- Diagnosing systems in real time
- Transforming service culture from within
Leadership made visible.
Standards lived, not printed.
Change implemented shoulder to shoulder with teams.
These experiences reinforced a defining truth:
Luxury hospitality is not defined by marble, design, or spectacle—it is defined by emotional precision.
Modern Hospitality: Emotional Precision Over Aesthetics
For Becerra, true luxury is not passive—it is intentional, human, and structured.
“Technology personalizes. Teams humanize.”
He believes the future belongs to properties capable of merging:
- Efficiency with empathy
- Design with purpose
- Service with identity
At the center of his philosophy lies a crucial balance:
“Emotion without structure becomes chaos.
Structure without emotion becomes mechanical.”
His mission is to help teams build systems that allow emotion to flourish—without sacrificing operational discipline.
Lessons From a Disrupted Industry
The pandemic reinforced what Becerra already understood:
Resilience in hospitality is not motivational—it is structural.
The organizations that survived and evolved were those with:
- Clear standards
- Human-centered leadership
- Adaptable food & beverage systems
- Cultures where people truly understood why they serve
In today’s environment, consulting must go far beyond audits and PowerPoints. It must create living systems—frameworks that guide behavior daily, on the floor, in real conditions.
A Global Lens — A Grounded Approach
Alejandro’s experience spans casinos, restaurants, resorts, luxury brands, private clubs, and complex multi-venue operations, giving him a transversal understanding of hospitality across regions and cultures.
From Michelin-influenced kitchens to Forbes Five-Star expectations, from corporate structures to boutique independents, he integrates:
- Culinary depth
- Academic rigor
- Leadership coaching
- Operational mastery
This led to the creation of a comprehensive operational framework—one that merges culture, strategy, performance, and guest experience into a single, measurable system.
The Future of Luxury Hospitality
Becerra believes the next era of hospitality will be shaped by five forces:
- AI as a tool for precision, not replacement
- Sustainability as an operational commitment, not a marketing concept
- Food & Beverage as a strategic engine, not a cost center
- Experience design rooted in cultural identity
- Leadership visibility as the true differentiator in daily execution
In his words:
“The future belongs to firms capable of merging strategy, culture, performance, and human experience into one cohesive operating system. That is exactly the foundation on which AB Hospitality Consulting® was created.”
Principles That Guide His Work
Alejandro closes every advisory engagement and keynote with the same pillars—those that have guided his 22-year global career:
- Walk the operation. Nothing replaces presence.
- Lead with humanity. Technique without empathy is hollow.
- Be surgically precise. Details shape identity.
- Stay global. Learn from every culture and every region.
- Never stop studying. Hospitality evolves daily.
- Protect authenticity. It is a brand’s most valuable asset.
These principles define not only his work—but the new generation of leaders and organizations he now guides through transformation.
