In a world moving at dizzying speed, where innovation is often mistaken for the latest technology or maximum efficiency, a different kind of revolution is quietly emerging: the revolution of organizations with soul.
Companies that don’t just produce, but inspire. That don’t just grow, but help others grow. Organizations that understand that their true strength is not measured in numbers, but in people.
This vision has a name. Ignacio Bonasa, Founder and President of Liderarte, has championed a new way of understanding organizational growth: from essence, from authenticity, from the soul itself.
As he often repeats: “I cannot change the direction of the wind, but I can adjust my sails to reach my destination.”
Organizations with soul embody this spirit: they don’t seek to control every external factor but choose to navigate with purpose, sensitivity, and coherence.
Liderarte and the Birth of a New Model
Liderarte, a talent factory specialized in training, motivation, and development through art, has been a pioneer in conceptualizing and implementing the Organizations with Soul model.
An approach that proposes a profound transformation of corporate cultures by placing people as the true center and driving force of all innovation.
This model has been crystallized into a clear methodology, captured in the acronym SOUL, offering a compass for organizations that aspire to lead the future from authenticity.
The SOUL Model: A Compass for Meaningful Innovation
The SOUL model synthesizes the essential pillars that bring a truly innovative organization to life:
S – Sincerity with Emotion
True innovation begins where people feel free to be themselves.
Emotional sincerity cannot be demanded; it must be nurtured and inspired.
A sincere company is one where trust blooms.
O – Open-hearted Leadership
The leadership of the future is neither hierarchical nor authoritarian; it is human, empathetic, and close.
A leadership style that doesn’t just direct, but accompanies and inspires.
U – Unique Purpose Motivation
Deep motivation arises when everyday work connects with a higher purpose.
An organization with soul ignites the internal fire that transforms effort into enthusiasm and commitment into passion.
L – Living Transformative Action
The soul of an organization is not measured by its words but by its deeds.
Coherent and courageous action becomes the visible manifestation of an authentic culture.
The Art of Innovating from the Invisible
Innovating from the soul does not mean following trends.
It means creating from within, respecting the essence of people and the truth of the values that sustain the organization.
It means understanding that behind every number there is a story, behind every challenge there is a dream, and behind every true success there is a shared emotion.
At Liderarte, art is used as a powerful driver of transformation—not as decoration, but as a real tool to connect senses, activate emotions, and provoke deep change.
Because as one of Ignacio Bonasa’s guiding principles reminds us:
“Turn it around. Reset. Lead with soul. Because change starts within you.”
The Future Belongs to Organizations with Soul
In times of accelerated change, those organizations that will survive and thrive will be the ones that know how to protect their culture as their greatest treasure.
Those that understand that compassion and authenticity are not weaknesses, but powerful strategic assets.
Those that know that leading from the soul not only transforms companies: it transforms lives.
Because ultimately, the companies that will leave a lasting mark will not be the largest or the fastest.
They will be the ones that dared to be authentic.
