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Dr. Hisham Qasim: A Journey of Ambition, Leadership, and Professional Development

In the realm of retail, there exist individuals who ascend beyond their peers, showcasing remarkable leadership skills and an unwavering dedication to excellence. Among such notable figures is Hisham Qasim, a Saudi citizen and alumnus of King Abdulaziz University. Dr. Hisham Qasim trajectory from a temporary data entry position to the role of Chief Commercial Officer (CCO) at Toys R Us stands as a testament to his ambition, resolve, and unrelenting pursuit of success. Alongside his outstanding accomplishments in the retail sector, Hisham has pursued a Professional Doctorate in Business Administration, further elevating his expertise and impact in the business arena.

The Early Years

Embarking on his journey from modest origins, Dr. Hisham Qasim’s story unfolded after completing his Biochemistry degree at King Abdulaziz University. Eagerly anticipating a government job, he temporarily joined Toys R Us as a data entry employee. In an era where the company predominantly employed foreigners due to limited Saudi engagement in the private sector, Hisham perceived this as a chance to thrive in a dynamic setting, demonstrating his robust work ethic and a keen aptitude for continuous learning.

Embracing the Retail Industry

Dr. Hisham Qasim’s unwavering dedication and commitment to his work garnered recognition from both colleagues and superiors, who identified his potential as a valuable asset to the company. Within a remarkably short span, he received a long-awaited response from the government, approving his application for a Laboratory Specialist position at a hospital. However, opting for his passion within the retail industry, he made the bold decision to decline this opportunity.

This decision faced skepticism from family and friends who questioned his choice to stay with Toys R Us. Undeterred, Hisham confidently asserted his ambition to lead the company and eventually become its General Manager. Despite doubts from those around him, he remained resolute in the pursuit of his ambitious goals.

Climbing the Ranks

In the pivotal year of 2013, Hisham attained a significant milestone in his professional journey by assuming the role of General Merchandise Manager (GMM) at Toys R Us. This achievement not only underscored his capabilities but also marked the initiation of his upward trajectory within the company.

Hisham’s unwavering dedication and noteworthy accomplishments drew the attention of industry professionals, culminating in his appointment as the Chief Commercial Officer (CCO) for Toys R Us and Babies R Us in Saudi Arabia in March 2019. In this influential role, he played a pivotal role in reshaping the company’s operations. He spearheaded the streamlining of processes and introduced an omni-channel approach, consolidating diverse systems into a unified ERP system with multiple touchpoints. Under his adept leadership, Toys R Us witnessed remarkable growth, significantly enhancing the overall customer experience.

Recognition and Influence

Hisham’s influence transcends his position at Toys R Us. He has evolved into a distinguished public speaker, disseminating his expertise and insights at prominent events within the region and international podcasts. His LinkedIn profile (www.linkedin.com/in/hisham-qasim) stands as a testament to his remarkable achievements and the high regard he has garnered within the industry.

Global Leader of the Year Award

In recognition of his outstanding leadership and contributions to the retail sector, Hisham Qasim has been honored with the prestigious Global Leader of the Year Award at the International Prime Awards 2023. This esteemed accolade is reserved for individuals who have exhibited exceptional leadership qualities and have left a significant impact in their respective fields.

The International Prime Awards ceremony, held in GOA, India, on January 25th, 2024, served as a gathering for industry leaders, innovators, and visionaries from across the globe. This event provided a platform to celebrate excellence and acknowledge those who have achieved remarkable success in their careers.

Hisham’s reception of the Global Leader of the Year Award stands as a testament to his unwavering dedication, hard work, and commitment to excellence. It symbolizes recognition of his exceptional leadership skills and the positive influence he has had on the retail industry, not only in Saudi Arabia but also on a global scale.

A Journey of Learning and Growth

Hisham’s journey towards leadership was propelled by his unwavering commitment to continuous learning and personal growth. He immersed himself in expanding his knowledge and honing his skills through certifications, extensive reading, and formal education. While excelling in his role at Toys R Us, he embarked on a journey to earn a Professional Doctorate in Business Administration (DBA) from the prestigious European International University in Paris.

The DBA program presented Hisham with a unique opportunity to delve deeply into both the theoretical and practical dimensions of business management. Engaging in rigorous coursework and collaborating with industry experts, he cultivated a comprehensive understanding of strategic leadership, organizational behavior, and innovation management. This pursuit of advanced education further solidified his foundation for effective leadership in the dynamic business landscape.

Executive Education: Global C-Suite Program

Beyond his accomplishments in the retail sector and the pursuit of professional development through the DBA program, Hisham has demonstrated a commitment to personal growth through executive education initiatives. Notably, in 2023, he initiated participation in the Global C-Suite Program offered by the esteemed Wharton Business School. This program afforded him valuable insights into strategic leadership, organizational management, and prevailing global business trends.

Partaking in the Global C-Suite Program provided Hisham with the opportunity to engage with top-level executives from diverse industries, fostering a network of like-minded professionals. The program equipped him with the knowledge and skills necessary to adeptly navigate the complexities of the ever-evolving business landscape.

Hisham’s involvement in the Global C-Suite Program underscores his dedication to continuous learning and his aspiration to remain at the forefront of industry trends and best practices. Through his investment in professional development, he demonstrates a commitment to staying informed and evolving in tandem with the dynamic business environment.

The Impact of Hisham’s Leadership

Hisham Qasim’s leadership style is distinguished by a fusion of visionary thinking, strategic decision-making, and a robust focus on employee development. He is a firm believer in empowering team members and cultivating a culture of innovation and continuous improvement.

Under Hisham’s guidance, Toys R Us has achieved noteworthy success. Through strategic partnerships and the incorporation of cutting-edge technologies, the company has firmly established itself as a leading retailer in Saudi Arabia. 

The prioritization of customer-centricity and personalized experiences has translated into heightened customer satisfaction and strengthened brand loyalty.

Interview with Shaukat Ali Khan _Aga Khan University’s Global CIO

Give a brief overview of your professional journey. What made you choose your current industry and technology as your career? 

My professional journey was not one that I had planned since childhood. Rather, it was a result of decisions made in key moments that drew me towards this path. I did not even know what a computer was until the 1990’s and I did not really start using them until the late ‘90s. At that time, there was a large boom in IT, everyone was talking about it, and I become excited about the possibilities this field would have based on the advice from my elder brother Dr. Liaquat Ali Khan, which is what led me to pursue a degree in IT engineering.

I was fortunate to have some really great opportunities in my early career to work at top companies including Siemens, Lockheed Martin and Marriott. These opportunities and experiences gave me a broader vision of the field and led me to pursue further studies abroad. I ended up getting a job at the UN HQ in Copenhagen and later at Novo Nordisk, one of the largest companies in Scandinavia.

My current industry was not a “career” move in the traditional sense; rather, I saw this as an opportunity to give back. It was always in my heart to return and serve the mountain communities where I grew up. When a CIO opportunity opened at the University of Central Asia (UCA), which specializes in mountain societies, I felt I had to pursue the opportunity. UCA is also part of the larger Aga Khan Development Network (AKDN), to which Aga Khan University (AKU) belongs, and my journey continued as now CIO of AKU.

Describe your working style in a few words?

My working style is to make sure I follow the principles that are set out by my organization. At Aga Khan University, these are IQRA – Impact, Quality, Relevance and Access. They have been set by the University’s Chancellor, His Highness the Aga Khan.

In addition to making sure my team’s work and goals are consistent with these principles, I see myself as an enabler. I am grateful to be surrounded by strong and capable talent, and I have confidence and trust in the colleagues that I work with. I help set the direction in which we are going and am there when it comes to resolving any challenges that are ahead. I try to provide as much guidance as I can when asked, but I also let my team members think through solutions themselves to problems that arise. Overall, I think we are a well-knit and capable team, and I see myself as a supporting individual who helps everyone else achieve their goals.

How would others define your communication style? Do you prefer to be close to your employees or maintain a healthy distance, and why?

In my view, I think we are a single team and have to approach everything with this mentality and perspective. I try to be always professional with my team members, but I would say I am neither too distant nor too close. There is a great deal of respect between everyone, but not to the point that something that needs to be said cannot be said; it’s important to have a cordial and warm atmosphere, where we can discuss challenges and resolve them together. At the same time, I want to ensure I have a strong team that continues to grow and achieve their goals, and I do everything that I can to support them in their endeavours. So, I think the communication style is always open, always frank, but at the same time cordial and warm. 

There should be a feeling that we are all one team, and we are supporting one another, that is the most important thing to me for my team. I always try to meet and discuss with everyone regularly, I update my team on items pertaining to the organization, and I seek to constantly understand how things are going and how we can keep doing better – this for me is having strong communication.

As a leader, it is extremely crucial that one is decisive and rational. What do you do when you are stuck or confused? 

As a leader, yes, you often have to make some very tough and very quick decisions. However, I have learned that, when possible, it is better to invest time in making the best decision possible, and to understand that we have our own limits and recognize that we have other leaders to turn to for guidance. In my view, we are always learning, all the time, from one another, at every level of the organization. Therefore, I make sure, before deciding, that I understand the views of my own relevant team members, that their views are heard and accounted for, as I see them as leaders too, and experts in their own domain. Finally, I report to the University’s Provost, and when needed, I can have a discussion with him on any matters that are difficult to resolve. That access to other leaders’ viewpoints and thoughts are critical and important when there are tough decisions to be made.

Mention some of the honourable awards received by your person and the company? 

Throughout my career, I have been recognized for my work. I have received over 40 national and international awards, including the prestigious DXInspire Award in 2022, which represents the highest accolade a CIO can receive. I have also been honored with the World CIO 200 Legend Award in consecutive three years in 2023, 2022 and 2021 by the Global CIO Forum. In addition, I was awarded the Thought Leader’s Excellence Award by the President of Pakistan, Dr. Arif Alvi, at the closing ceremony of the Global Digital Summit in January 2023. Prior to this, I was named “Innovator of the Year” at Novo Nordisk and have published a book. I had the honor of being Pakistan’s nominee for the United Nations’ highest technology position, Chief Information Technology Officer – Assistant Secretary General.

Furthermore, I have had the opportunity to conduct online public lectures with over 50 global technology leaders, including Vint Cerf, who is considered the ‘Father of the Internet’, and Toomas Ilves, the former President of Estonia (https://careerfinder4all.com/technology-lectures-2/).

The Aga Khan University (AKU) is a pioneering institution of higher education with 17000+ faculty and staff, that works to improve quality of life in the developing world and beyond. The University operates teaching hospitals – Aga Khan University Hospitals, Schools of Nursing and Midwifery, Medical Colleges, Institutes for Educational Development, Graduate School of Media and Communications, Institute for the Study of Muslim Civilisations, East Africa Institute and Institute for Human Development. AKU also runs an Examination Board and manages the French Medical Institute for Mothers and Children. More than 2 million patients per year are treated at seven AKU hospitals and more than 350 medical centres.

AKU was ranked among the top 100 universities for clinical medicine and among the top 200 for public health internationally in the ShanghaiRanking’s Global Ranking of Academic Subjects 2019 released by the Academic Ranking of World Universities (ARWU). Also, the US News & World Report placed AKU among the Top 20 universities in the world for public, environmental and occupational health. We will be celebrating 2023 the 40th year anniversary of AKU’s receipt of its Charter from the Government of Pakistan. To achieve all this in such a short span of time, in my view, is a remarkable institutional achievement, and no doubt in strong part to the excellent leadership that we have in our President, Board of Trustees, and Chancellor, His Highness the Aga Khan.

What makes your company different from those existing in the market? 

Here, I would highlight again that we are a non-for-profit institution founded to improve quality of life in the contexts where we work, which is currently primarily South and Central Asia and East Africa. Our goals are not for ourselves but for the communities in which we work. We are motivated by the fact that our achievements are positively impacting lives. We have to be sustainable, but we are not motivated by profits, which makes us different.

The other major difference, in my view, is the strong principles of Impact, Quality, Relevance and Access which we adhere to, as I mentioned above, and the benefit of having very strong guiding leadership in our President, Board of Trustees and Chancellor. 

Our focus is also on quality, and we cannot compromise on this in any way, that is non-negotiable. I think that has been recognized in the countries where we work, and I think it is a major differentiator. Just like in our professional lives, as an organization, we have to be the best at what we do.

As a technology leader, do you believe in micromanaging every aspect of the business or do you believe in efficient management? 

Efficient management. I think the days of having one leader in an organization who told everyone what to do and checked every little thing, it is just not realistic or possible right now. Knowledge has changed and the world is far more specialized. We have to recognize that institutions are led by multiple people, each with specific knowledge in their own domains, and that knowledge grows everyday with work exposure and experience. Also, I think you cannot be an effective leader if you spend all your time micromanaging your people, because you then do not have the time to allocate to the bigger picture and bigger questions that the organization is facing, which is your role.

For me, the key is to be surrounded by great people who are passionate about what they do and seeking to be the best at what they do. I trust in their wisdom, their experience, their judgement, and am always there to support and overcome obstacles so that they can get their work done better. Yes, at the end of the day, I am responsible, and I have to make tough decisions or tough calls, but for me, I try to make sure my team is onboard and aware, because there has to be a rationale for decisions, and I believe that it is best to rely on good experience and good counsel from strong and capable team members.

State us your major achievements and your company’s achievements under your leadership.

Our recent accomplishment of ISO27001 certification and the implementation of a Cyber insurance across Pakistan and East Africa are significant achievements during my role as a Global CIO, which shows the maturity of the Information Commination and Technology division. I think that the DXInspire 2022 Award is another major achievement for me and my organization, which validates all the hard work that we have been doing, especially with the recent implementation of the largest Electronic Health Record project in East Africa. This is a huge digital transformation that completely changes the healthcare industry in East Africa and will have a major impact on patient quality of care and our ability to better serve our patients. More importantly, the greater access to anonymous but consolidated data will aid in important health-related research in a part of the world that is often neglected or data poor. The reality is that many new drugs and medical interventions are tested primarily on populations in western countries, whose bodies, due to diet and environment, may respond differently. So, the potential impact on research will be tremendous. In addition, in December 2023, The Aga Khan University (AKU), in collaboration with AIM Consulting, hosted the inaugural Health-Tech Summit in Pakistan, marking a historic step towards advancing technology in the healthcare sector (https://tribune.com.pk/story/2453432/aku-hosts-first-health-tech-summit-in-pakistan).

What would you advise to the young emerging leaders?

Follow your passion and realize that success is achieved through hard work. I have not met any successful person yet who has built something without hard work as the primary ingredient. Also, surround yourself with mentors and people who can guide and help you make better decisions, because we cannot have all the answers on our own, so have good teams and good mentors. There is no reward without risk, but you can minimize the risk as much as possible and try to maximize the reward with good thinking and effective planning.

Zayd Khalid Maniar: The Visionary Leader of Crowe UAE

In the vibrant city of Dubai, Zayd Khalid Maniar emerges as a beacon of innovation and leadership, as his journey is fueled by ambition and a relentless pursuit of excellence by the leadership team at Crowe’s UAE Firm as well as the dynamic and beloved Rulers of Dubai, and the United Arab Emirates. As Managing Partner of Crowe UAE, his vision continues to draw inspiration from the Firm’s 400 strong dynamic and visionary workforce and landscape of opportunity that is Dubai. He and his fellow management team inspire young dynamic leaders of tomorrow to reach new heights. Together, we can redefine the boundaries of success in the dynamic world of business.

Follow up on the same, we at CIO Business World took an interview with Zayd Khalid Maniar. 

Below are the highlights of the interview:

Brief our audience about your journey as a business leader until your current position at your company. What challenges have you had to overcome to reach where you are Today?

Zayd is Crowe’s UAE Managing Partner and has been a member of Crowe’s UAE Management Team for over 15 years. 

As Managing Partner his duties include executive responsibility for the Firm’s strategy, overseeing its membership affairs at Crowe Global, and managing the expectations of stakeholders, regulators and their greatest asset, their people.

Tell us something more about your company and its mission and vision.

It’s simple. Every day, we help our clients make Smart Decisions that bring Lasting Value, with an environmentally conscious approach.

Where do you envision yourself to be in the long run, and what are your future goals for your company?

Our Global Leadership Team has a clear vision for the future, which I am pleased to drive forward. To enable our beloved colleagues, and clients, to enjoy sustainable growth. In the long run, I strive to support our service line leaders and help them ensure the firm has robust policies and procedures to support the exciting new era of growth.

Looking ahead, what are your main goals and aspirations for your company’s future?

Looking ahead, we aim to be an important support system for our clients when adapting to and implementing government policies, regulations and adhering to compliance.

What inspired the vision that drives your company’s strategies and innovations?

I am inspired by my family and the great leaders of this prosperous nation. Education continues to evolve, both at our firm and at home and a lot a changed to how we learn and develop. I am pleased to be able to learn from 7 year olds and 70 year olds, alike!

How do you foster a culture of innovation within the organizations you lead?

By having an attitude that’s adept to change. Only then may we embrace innovation.

What strategies have you found effective in building a diverse and successful career?

The strategy for diversity and success is the ability to adapt to changing market and regulatory norms.

What advice would you offer to emerge business leaders striving to make a positive impact in the Middle East?

We live in exciting times, so ask yourself what you can contribute, not what you can get out! Remember, every time you fall, is an opportunity for you to rise to greater heights!

Where do you see the business landscape developments heading in the next 5-10 years, and how do you plan to stay at the forefront of these developments?

The Middle East market and in particular Dubai are a robust engine for growth. We need to use our core competencies to ensure we can benefit from opportunities and, navigate challenging conditions.

Norina Gâvan: Norina’s Journey in Shaping Foot Healthcare in Romania

In the heart of Eastern Europe where healthcare landscapes are continuously evolving, Norina Alinta Gâvan emerges as a groundbreaker in the field of podiatry. Her profession is within the medical sciences dedicated to research, prevention, diagnosis, and treatment of deformities, pathology, and injuries of the foot and related structures. 

Recognizing the crucial need for specialized foot healthcare, Norina harnessed her connections and, alongside a dedicated group of friends, founded the Podiatry Association in April 2015. Her mission was clear – to advance foot medical care and establish the profession of podiatry in Romania.

From her early initiatives to the official recognition of podiatry as a medical profession in Romania, Norina’s story exemplifies resilience, vision, and a continuous pursuit of progress in healthcare. Now she is the Honorary President of the Romanian Podiatry Association and founding member of the Diabetic Neuropathy Society – Neurodiab in Romania.

She has memberships in International Federation of Podiatry, European Council of Podiatry, DFoot International, Royal College of Podiatry London, and European Association for Study of Diabetes. She is often invited as speaker in international conferences, she is co-author in research articles, and peer-reviewer for international journals and congresses.

Pioneering Podiatry for Healthier Lives in Romania

Dr. Norina Gâvan is a passionate advocate for health and a firm believer in the transformative power of ideas. Guided by the values of health promotion, her professional and personal pursuits have been dedicated to creating impactful projects. With a strong conviction in the necessity of health and health education to enhance healthcare systems, she addresses the pressing issue of diabetes, a condition affecting 1 in 10 people globally.

Diabetes, particularly diabetes-related foot diseases, poses a critical complication with substantial social and economic ramifications for healthcare systems worldwide. The prevalence of foot ulcerations in individuals with diabetes exceeds 6%, equating to approximately 33 million people globally grappling with diabetic foot ulcers. Norina recognizes the urgent need for specialized care and education to address this global health challenge.

While she acknowledges that she may not speak of a dream per se, Norina is vocal about her mission and target—to advance podiatry in Romania. Faced with a scarcity of podiatrists and a lack of conditions compliant with international standards for specialized care, individuals at risk of diabetic foot complications often lack the proper preventive and treatment measures.

She extends her mission beyond diabetes, acknowledging the broader neglect of foot care in various health conditions. In response, she has taken proactive steps to contribute to the enhancement and potential resolution of this widespread issue, aiming to improve the overall health and well-being of individuals grappling with foot-related health problems.

A Podiatrist’s Journey to Establishing a Vital Healthcare Field in Romania

In Romania, the absence of podiatrists, specialists specifically trained in medical foot care, presents a significant challenge. Diabetologists, who primarily care for individuals with diabetes, face constraints in time and resources due to the overwhelming number of diabetes patients and broader systemic issues within the healthcare system.

This dearth of dedicated professionals has resulted in a notable gap in specialized healthcare, leaving those with diabetes without crucial expertise for comprehensive care and prevention. Recognizing this pressing need, Norina undertook the mission of advocating for the establishment and recognition of podiatry as a vital field in Romania.

To address this challenge, she championed the establishment of the Podiatry Association—an unprecedented initiative in Romania. This organization aims to cultivate a culture of foot care within the general population and, more specifically, among individuals with diabetes. It also stands as the first organization dedicated to the education, training, and preparation of future podiatry specialists in the country.

Through various programs and with the support of dedicated individuals who shared the mission, the Podiatry Association has actively engaged with governmental authorities in the public healthcare sector and the academic realm. The primary goal has been to demonstrate the necessity of integrating podiatry into the public healthcare system, emphasizing its broad-reaching benefits for the entire population, regardless of age. This emphasis holds particular significance for individuals with diabetes, contributing to an improved quality of life for all and, importantly, fostering societal and economic well-being for Romania as a whole.

Transformative Recognition and Advocacy in Romanian Healthcare

The official recognition of podiatry as a medical profession in Romania stands as a momentous achievement, signaling the fulfillment of dedicated efforts and advocacy to address a critical gap in healthcare. Spearheaded by the Podiatry Association, this accomplishment not only enhances the well-being of individuals, particularly those with diabetes, but also contributes to the broader healthcare landscape. 

The association’s unwavering commitment and perseverance navigated complex healthcare systems, securing the necessary support for podiatry’s recognition. This milestone brings increased visibility to foot care, especially for those with diabetes, through heightened media attention, fostering a broader understanding of podiatry’s crucial role in preventive healthcare. Ultimately, the acknowledgment of podiatry reflects a collective commitment to comprehensive healthcare, positively impacting lives across the nation.

Impact on Diabetic Foot Care in Romania

The establishment of the Podiatry Association in Romania garnered international acclaim, receiving substantial support from healthcare professionals globally, particularly those with a keen interest in diabetic foot care and podiatry. Collaborating with international groups provided valuable insights into the organizational structures of healthcare professionals worldwide. Securing support from professionals involved in diabetes care was pivotal, leading to the initiation of the first official training in diabetic foot care for various medical practitioners and nurses, a program recognized by the Ministry of Health. The milestone moment arrived in late 2018 with the official recognition of the podiatry profession by the Ministry of Labor and Social Justice. Subsequently, a series of impactful events, conferences, educational initiatives, and free consultation campaigns were launched. Notable programs include the “Summer School on Diabetic Neuropathy and Diabetic Foot” and the “National Congress on Diabetic Neuropathy and Diabetic Foot,” offering accredited courses aimed at enhancing diabetic foot care skills for nurses, medical assistants, and physiotherapists. Additionally, the “Unique Diabetic Neuropathy and Diabetic Foot Education Program – UNITED” focuses on updating the professional training of family doctors (general practitioners) to reduce amputations and enhance the quality of life for individuals with diabetes.

Norina’s Vision for Transformative Education in Romania

Norina firmly believes in the transformative power of education for societal progress and individual well-being. As an advocate for quality education, she recognizes its role as a fundamental pillar in shaping the future of podiatry professionals in Romania. Education, in her view, extends beyond imparting technical skills; it instills a profound understanding of the crucial link between foot health and overall well-being. 

Norina emphasizes the importance of continuous professional development, achieved through workshops and conferences, as a means to stay abreast of the latest advancements and effectively address emerging healthcare challenges. She sees a robust education system as the cornerstone for nurturing skilled and compassionate podiatry professionals who can significantly contribute to improving the health of individuals, especially those vulnerable, such as those with diabetes. In her vision, education serves as the key to a brighter and healthier future for podiatry in Romania, with a positive ripple effect on the broader healthcare landscape.

Norina’s Professional and Personal Commitment

Norina’s encounter with the impact of diabetes and its complications, particularly diabetic neuropathy and foot-related issues, has been both professional and personal. Engaged in health promotion projects, she actively fights against the formidable challenges posed by diabetes, a disease with severe consequences such as diabetic neuropathy and foot complications. In Romania, the prevalence of ulcers and amputations due to diabetes remains alarmingly high. 

In 2021, a study conducted in Cluj-Napoca, under Norina’s direction, sought to understand the economic implications of ulcerations and amputations on the hospitalization costs of diabetes patients. With over 1.2 million Romanian adults affected by diabetes, a number expected to rise, the study revealed a stark reality—patients with ulcers and amputations incurred significantly higher costs, over 40% more than their counterparts without such complications. This sheds light on the substantial economic burden that diabetic foot issues place on the Romanian public healthcare system. She emphasizes the urgent need for health policies and strategies aimed at enhancing prevention and care in the realm of diabetic foot issues.

Integrating Technology and Compassion for Advanced Podiatric Care

Norina underscores the transformative potential of cutting-edge technologies in revolutionizing diagnostic accuracy, treatment approaches, and healthcare outcomes within podiatry. While embracing advancements like 3D scanning, augmented reality, and telemedicine for more precise assessments and accessible healthcare, she emphasizes the continued importance of a patient-centered approach and personalized care. Recognizing the pivotal role of individuals with diabetes in managing their health, especially concerning diabetic foot issues, she envisions the integration of wearable devices and smart sensors for continuous monitoring. These technologies, combined with data analytics and artificial intelligence, promise to offer valuable insights, optimize preventive care strategies, and enhance overall patient outcomes in podiatric practices.

A Vision for Growth in Central and Eastern Europe

Recognizing the social need and professional demand, there is a confident belief that podiatry can be successfully developed in Central and Eastern Europe. To foster this development, crucial steps involve expanding academic education, increasing public awareness about foot health, investing in research and innovation, collaborating with healthcare systems, fostering networking through professional associations, ensuring service accessibility and affordability, advocating for policy recognition, and engaging in international collaboration. This holistic approach addresses educational, societal, and healthcare system aspects, contributing to the integration and advancement of podiatry for the overall health and well-being of the population.

In 2023, the updated version of the IWGDF Guideline on the prevention and management of diabetes-related foot diseases was launched, providing recommendations for foot care in people with diabetes. The Association for Podiatry, along with dedicated doctors involved in diabetes care, is actively translating the entire guideline into Romanian. The goal is to complete this translation by March 2024, with a national launch planned in Romania. However, successful implementation of the guideline requires a national strategy, widespread acceptance, clear plans, and monitored investments by authorities. Economic barriers should not serve as an excuse, emphasizing the urgency to move from discussions to practical application for the benefit of the population.

Testimonials:

“Having had the privilege of working closely with Dr. Norina Gâvan in the past several years, I can attest to her exceptional dedication to the field of podiatry. She has played a pivotal role in the legislative aspects of the podiatry profession and, moreover, she has been instrumental in nurturing and mentoring the next generation of podiatrists. Colleagues from all around the world admire her passion as well as respect her knowledge and wisdom”.

– (Daniel Aharon Weisz, President of International Federation of Podiatrists)

Norina Gâvan has contributed to health care throughout her career. She has been the voice for Podiatry in her country for several years making collaborations with various countries and lead experts to try to introduce this much needed profession in her country. With years of success, professionalism, experiences, challenges, commitment and leadership, Norina Gâvan continues to strive hard to achieve her dream of introducing the Podiatric Education”.

– (Prof. Cynthia Formosa PhD, Associate Professor Podiatry Department, Faculty of Health Sciences Mater Dei Hospital, University of Malta)

“Dr. Norina Gâvan had pioneered the development of podiatry and the implementation of conservative management of the diabetic foot complications in Romania. This is highly relevant, as diabetic foot complications, particularly the diabetic foot ulcers, a consequence of diabetic neuropathy, are a leading cause of nontraumatic amputations in people with diabetes. The American Diabetes Association is promoting and working to broadly implement a team approach in the management of people with diabetes and foot complications, and podiatrists are critical team members”.

– (Rodica Pop-Busui MD, PhD – President, Medicine and Science, The American Diabetes Association)

Read Full Magazine Here – Most Impressive Women Leaders Revamping the Future of Healthcare Industry, 2024

Cassandra Ruela: The Inspiring Leadership in the Healthcare Sector

Whatever you wish for emotionally, you have to give first, and only then you get. Cassandra Ruela, a trailblazer in the healthcare industry, is embarked on her journey with the same thought, making her way as an Executive Director of Paramount Wellness Retreat

Overcoming age-related challenges, Cassandra’s leadership has been instrumental in establishing and growing this innovative substance abuse addiction treatment facility. Her vision extends beyond her current role, aspiring to contribute to the integration of medical and behavioral health in healthcare’s next transformative phase. 

Cassandra’s impactful leadership exemplifies the convergence of clinical expertise and executive acumen, shaping the future of wellness and recovery. In order to get more from her, we at CIO Business World interviewed her to know more about her life story. 

Below are the highlights of the interview:

Brief our audience about your journey as a business leader until your current position at Paramount Wellness Retreat What challenges have you had to overcome to reach where you are today? 

Beginning as an unlicensed clinician in 2013, I worked within residential and outpatient programs while wanting to move forward in my career. In 2017, I took on the role of a leader at CT Renaissance’s outpatient clinic, working to impart my priority of client care to my clinicians. From 2017 to 2021, I held the positions of Lead Clinician, Clinical Supervisor, Program Director, Dual Program Director and finally, Assistant Director of Clinical Outpatient Services, prioritizing staff development, revenue growth, and service expansion. In May of 2023, my journey led me to become the Clinical Director of Paramount Wellness Retreat, where i successfully established established a residential facility from scratch. Being a part of a start-up with such significance placed on client care was ideal. In July of 2023, I was promoted to the role of Executive Director of Paramount Wellness Retreat. My age has always been a challenge for me to overcome. I am 33 years old and an Executive Director in my field. I had to learn early in my career to ignore the people who would tell me that I’m too young and that I need to “wait my turn.” My turn is when I decide it is and believing in myself to do these things, no matter my age, is how I have become the person I am and the role model I want my kids to look up to. 

Tell us something more about Paramount Wellness Retreat and its mission and vision. 

Paramount Wellness Retreat is a 3.7 and 3.5 level of care for substance abuse addiction treatment. Our mission statement is “Care with Purpose.” With a low staff-to-patient ratio of 1.5:1, our clinicians and providers can offer an unmatched level of care and attention to every patient. Individualized treatment programs are developed for everyone and will incorporate a variety of industry-leading and alternative modalities. Our focus is on healing the whole person and not just alleviating the symptoms of the disorder. We pair evidence-based therapy with holistic programming, recovery coaching, and therapy dogs to allow guests to determine their own best path to recovery. 

How do you build and manage a motivated and effective team? 

One of my significant supervisors said something to me once that I have never forgotten: “If you never make a mistake, it means you have never tried to make things better.” I believe that fostering a team that understands that perfection is not the goal is the key to allowing people the grace to be human. If my team feels that they can make mistakes without judgement, then my team will bring me new and innovative ideas to make things more efficient and effective. Will they all be killer ideas? No. But will my team be filled with independent thinkers? I really hope so. 

Where do you envision yourself to be in the long run and what are your future goals for Paramount Wellness Retreat? 

In the long run, I plan to remain Executive Director for Paramount Wellness Retreat and finish my book outlining my challenges I have faced with the glass ceiling (gender and age) and providing therapy in a non-confirmative way. Additionally, I plan to move toward an adjunct professor role when my children are old enough. If I had my way, Paramount would continue to expand until we couldn’t do it anymore. Our philosophy and team should be accessible to all who struggle with addiction and want an innovative approach to their wellness! 

What, according to you, could be the next big change in the Healthcare? How is Paramount Wellness Retreat preparing to be a part of that change? 

The next change in healthcare is the imperative integration between medical and behavioral health. It is unacceptable that providers do not collaborate in the way that they should, and it needs to be rectified as immediately as possible. PWR guests have daily access to our Medical Director, PA, and/or APRN and our nursing staff is in unit 24/7. Additionally, PWR just partnered with Poplar Wellness and rolled out a wearable device for all detox clients to wear (a watch) 24/7. This feeds vital signs to our monitor in the nursing station and allows our team to monitor any changes in real-time. This type of integration is just the beginning, and I am dedicated to being a frontrunner in collaboration. 

How have you made an impact in the Healthcare industry? Any impact on any industry is a result of many small steps that someone has taken. 

In venturing into this role, I have made many small changes that I believe will help those who come after me. I hope that continuing to push into leadership in this realm will allow the next generation to continue to push no matter their gender or age. Currently, I am in a position where I lead a medical level of care and a clinical level of care in the same building. 

Being the Executive and Clinical Director of PWR, I work closely with our Medical Director, Director of Nursing, and our Chief Executive Officer. Allowing these roles to meet with my role as the catalyst inspires collaboration between realms of the Healthcare industry and demonstrates how much stronger the results can be. 

What would be your advice to budding entrepreneurs who aspire to venture into the health care sector? 

My advice is to not allow your education or other professionals to dictate what path you can take. I never pictured myself being a leader in an agency, corporation, or the field because it was always dictated to me that as a Licensed Professional Counselor, I could only be a therapist. If I had bought that information, I would never be in a position where I can be a therapist and an executive at the same time. Additionally, I would tell anyone that you can be a working woman who has it all. I have an incredibly rewarding job, a husband, three kids (3 and under!) and am working on a book. Find yourself a partner, a family, a team that can support your goals. I would tell them that they aren’t wrong for wanting more, even if they already have the most.

Lee Tiedrich: Law and Responsible Technology and Executive in Residence

Lee Tiedrich is at the forefront of high stakes AI and digital transformation. Working at the intersection of technology, law, and policy formore than three decades, she helps governments and other organizations unlock the benefits of technology and manage risks in a rapidly changing and increasingly regulated and litigious environment. Lee shares her insights on responsible AI, data, and emerging technologies building upon her experience advising companies and her innovative international policy work at AI’s forefront and her university work. Her messages emphasize the global and multi-disciplinary nature of AI, emphasizing the importance of responsible and inclusive practices.

A Journey in Law, AI and Responsible Tech Leadership

In the 1980s, Lee Tiedrich embarked on an academic journey at Duke University, emerging as one of the few women in her class majoring in electrical engineering. After graduating with honors from both Duke and the University of Pennsylvania Law School, she devoted three decades to practicing law. The 22nd woman elected to the partnership of the global law firm Covington & Burling LLP, Lee’s early career focused on navigating clients through the transformative landscapes of cellular technology, the internet, e-commerce and other emerging technologies, eventually leading to her pioneering work in artificial intelligence (AI) and digital transformation.

Following Lee’s distinguished law firm career, she transitioned to Duke’s faculty, where she became a trailblazer in multi-disciplinary responsible AI, data, and emerging tech education. Her work also continued to include law and policy, serving as an expert for OECD.AI and co-chairing vital committees within the Global Partnership on AI (GPAI), including the GPAI Responsible AI Strategy for the Environment (RAISE) Committee and the GPAI Intellectual Property Advisory Committee. She has presented her work in high profile venues in North America, Europe, and Asia. She also advises government, business and other leaders on how to unlock AI’s benefitsand navigate its risks in our complex, regulated, and ever- changing world, showcasing a lifelong commitment to and deep knowledge and experience with advancing responsible technology practices.

Strategies and Solutions in Lee’s Expertise

Lee Tiedrich explains how several strategies and principles inform her work. She underscores the importance of understanding broadly where responsible technology stands today as well as where it is heading. To support her broad vision, Lee draws upon her decades of multi-disciplinary experience as well as her market understanding and her deep engagements with many diverse global stakeholders.

In addition to broad vision, Lee emphasizes the importance of focusing on details. This is vital for addressing complexities and crafting solutions that meet the desired objectives and comply with laws. For example, her pioneering work on AI and data governance is informed by both her mastery of the quickly changing broad AI and data landscape as well as her mastery of the many detailed legal, policy and technical issues underpinning it.

Seasoned creatively and judgment are essential to Lee’s strategies, too. This helps her develop innovative responsible AI solutions designed to optimize benefits and manage risks.

Emphasizing practicality, Lee Tiedrich places a final emphasis on developing concrete solutions that can be implemented and operationalized, recognizing that ideas not translatable to practice can have lessutility. In essence, her approach underscores a commitment to a comprehensive understanding, innovative problem-solving, and the tangible application of responsible technology solutions.

Crafting Agile and Enduring Legal Frameworks for AI in a Global Landscape

Lee Tiedrich explains that developing effective AI legal frameworks presents challenges. On the one hand, the frameworks must endure and increase certainty. On the other hand, the frameworks must be capable of adapting to rapid technological changes. Lee adds that AI legal frameworks should include both binding laws and rules, which tend to be enduring, as well as technical standards, guidance, and other tools, which typically can be adapted more quickly.

To enhance effectiveness, the frameworks should both incentive compliance and have appropriate enforcement mechanisms.Since technology does not stop at borders, Lee emphasizes the importance of fostering international harmonization among countries. Oftentimes, laws vary among countries, and technical standards and other tools can increase harmonization. Multi-lateral efforts and standards bodies have a key role in advancing international harmonization.

Driving Success and Ethical Imperative

Diversity and inclusion can significantly contribute to an organization’s success in many ways. In addition to helping recruit and retain the best talent, diverse teams tend to bring broader perspectives to projects, which often lead to more creative and innovative solutions. When people feel included and valued, they tend to have more loyalty and commitment to the organization, which in turn, can enhance work quality. Recognizing the value of diverse teams,many clients insist on them.

Equally important, organizations should embrace diversity and inclusionbecause it’s the right thing to do. Everyone deserves afair and equal opportunity to grow and excel. It’s simply wrong to deny opportunities to any person based on race, gender, sexual orientation or some other protected characteristic.

Advocating Responsible AI Practices for Inclusive Benefit

Lee has presented her work and engaged in multi- stakeholder conversations on a global scale, with participation in events in Europe, Asia, the Middle East, and North America.

Her experiences underscore one of her fundamental messages – the recognition that AI constitutes a global and multidisciplinary field. These opportunities also provide her with invaluable perspectives on how to unlock AI’s benefits and manage the risks for everyone. Nobody should be left behind, including historically under-represented people.

Many of Lee’s presentations focus on responsibly unlocking the benefits and mitigating the risks of AI and data. AI holds tremendous potential to advance social good, including helping address climate change, which is part of Lee’s GPAI work, healthcare and helping achieve the UN Sustainable Development Goals. AI can also advance global security and prosperity. However, Lee stresses that all of this must be done in a way that protects individuals and issafe, fair and equitable. Some of Lee’s talks focus on strategies for achieving these objectives, both at a policy level and within individual organizations.

Lee also frequently presents on other topics, including AI and climate, AI and intellectual property, AI and privacy, as well as strategies for enhancing responsible AI data and model sharing. These presentations often draw on work her with OECD AI and GPAI.

Helping Boards Manage Technology, Governance, Sustainability, and DEI

In her legal practice, Lee gained expertise advising corporate and non-profit boards. She also has served on boards. Looking ahead, Lee hopes to be appointed to more boards, and her experience positions her well for these roles. Boards have increasing responsibilities to oversee technology matters. Lee brings tremendous expertise in this area, as well as in governance, sustainability, and diversity.

Navigating the Challenges and Opportunities

The intersection of AI and global governance presents both challenges and opportunities. At the policy level, countries are actively developing frameworks to unlock AI benefits while managing associated risks. Multilateral organizations like the UN, G7, OECD, GPAI, NATO, among others, are striving to foster greater international regulatory harmonization recognizing the borderless nature of technology.

Another challenge rests in developing standards, guidance, and tools to operationalize the AI laws and policies in practice. Organizations also face challenges implementing new AI laws and policies within their operations, as well as keeping pace with the many technical, legal, business and other changes.

Addressing these challenges necessitates multi-disciplinary collaboration and solutions, both globally and within organizations. It’s also critical to factor in views ofhistorically under-represented groups to ensure that everyone benefits from AI and is protectedagainst risks. Given AI’s fast paced, global and multi-disciplinarynature, opportunities exist for everyone to participate.

Guidance on Passion and Persistence

Lee Tiedrich advises women science and technology leaders to discover their passion and build their expertise around it. There are myriad AI issues demanding attention. People tend to enjoy their work and succeed more when they focus on topics they care about. People should set goals, but not get discouraged if they don’t always achieve them.Persistence pays, and everyone can learn from mistakes.

Women also should invest in themselves. This includes pursuing opportunities to enhance their AI knowledge, experience and profile. Networking also is important, including to cultivate mentors and sponsors who can introduce women to exciting opportunities. Networking can also lead to new clients, customers, or other business arrangements.

Pioneering Women in Technology

Lee draws inspiration from the many women leaders across technology, law, policy, economics, business, social sciences, and other disciplines, already shaping the future of AI and technology. She’s equally excited by the large number of talented women students and young professionals who want to make their mark in this field. She foresees talented women across generations helping make the technology industry more inclusive for everyone and enhancing responsible innovation.

Read Full Magazine – The 10 Most Visionary Women Leaders in AI Creating Global Impact, 2024

Green House Gas Protocol – Scope 3 Emissions and Technological approaches to measure

Scope 3 emissions, often referred to as “value chain emissions,” are a part of the Green House Gas Protocol corporate standard for greenhouse gas accounting. These emissions are generally the most significant share of an organization’s carbon footprint but are also the most complex to manage and mitigate, as they involve activities not directly owned or controlled by the reporting company. Scope 3 includes both upstream and downstream emissions and encompasses a wide range of indirect emissions sources.

The regulations and guidelines around Scope 3 emissions vary depending on the region and the specific regulatory framework. However, there are some general aspects to consider:

  • Voluntary vs. Mandatory Reporting: In many regions, reporting Scope 3 emissions is still voluntary but is increasingly being encouraged or required as part of broader sustainability reporting frameworks. For example, the European Union’s Non-Financial Reporting Directive (NFRD) encourages companies to report on their Scope 3 emissions.
  • Standards and Protocols: The Greenhouse Gas Protocol provides the most widely used international accounting tool for government and business leaders to understand, quantify, and manage greenhouse gas emissions, including Scope 3.
  • Corporate Sustainability Reporting: Companies may choose to report Scope 3 emissions as part of their sustainability or corporate social responsibility (CSR) reporting. This is often done to improve transparency, manage risks, and identify opportunities for reducing emissions in the supply chain.
  • Investor and Stakeholder Pressure: There is increasing pressure from investors, customers, and other stakeholders for companies to report and reduce their Scope 3 emissions. This pressure often drives more detailed and rigorous reporting and reduction strategies.
  • Sector-Specific Guidelines: Certain industries have specific guidelines or expectations for Scope 3 reporting. For example, the Science Based Targets initiative (SBTi) provides methods and guidance for companies to set science-based targets for reducing greenhouse gas emissions, including Scope 3.
  • Local and National Regulations: Some countries have specific regulations or guidelines for Scope 3 reporting. These can vary significantly and may be more or less stringent than international standards.
  • Integration with Broader ESG Goals: Scope 3 emissions reporting is often part of broader environmental, social, and governance (ESG) strategies and goals within organizations.

Technological Approaches for Measuring Scope 3 Emissions

Measuring Scope 3 emissions involves complex data collection and analysis due to the broad range of indirect emission sources across a company’s value chain. Technology plays a crucial role in this process, with several key approaches:

  • Life Cycle Assessment (LCA) Tools: These software tools analyze the environmental impacts of products or services throughout their entire life cycle, from raw material extraction to disposal. LCA tools can be instrumental in quantifying Scope 3 emissions related to product use and end-of-life stages.
  • Supply Chain Analysis Software: These platforms focus on mapping and assessing emissions within a company’s supply chain. They help identify hotspots of high emissions and opportunities for reduction by analyzing supplier data and activities.
  • Carbon Accounting Platforms: These comprehensive tools enable companies to track and manage their carbon emissions across all scopes, including Scope 3. They often feature dashboards, reporting capabilities, and scenario analysis to support strategic decision-making.
  • Energy Management Systems (EMS): While primarily focused on direct energy consumption (Scope 1 and 2), EMS can also contribute to Scope 3 analysis by providing insights into the energy use and associated emissions of leased assets, franchises, and outsourced activities.
  • Blockchain and IoT: Emerging technologies like blockchain and the Internet of Things (IoT) offer new ways to track and verify emissions data across complex supply chains, enhancing transparency and accuracy.

Data Sources for Scope 3 Emissions Measurement

Scope 3 reporting platforms gather data from a variety of sources:

  • Supplier Surveys and Self-Reporting: Direct communication with suppliers to collect data on their emissions and environmental practices.
  • Industry Averages and Benchmarks: Utilizing established databases and benchmarks to estimate emissions for common processes or products in the absence of specific data.
  • Public and Proprietary Databases: Accessing government or commercial databases that provide emissions factors and environmental impact data for a wide range of activities and materials.
  • Sensor and IoT Data: Collecting real-time data from sensors and IoT devices embedded in products or supply chain operations to monitor emissions.

Reliability and Approaches

The reliability of Scope 3 measurement can vary significantly based on the data quality, the methodologies used, and the comprehensiveness of the analysis. Approaches that incorporate primary data from direct suppliers and use robust, widely recognized methodologies (like those recommended by the Greenhouse Gas Protocol) tend to be more reliable. However, even with the best tools and intentions, Scope 3 measurements often involve a degree of estimation and uncertainty, especially when relying on secondary data or industry averages.

Watch-Outs When Sourcing Scope 3 Reporting Software:

  • Data Quality and Transparency: Ensure the software supports high-quality, verifiable data collection and offers transparency about its methodologies and data sources.
  • Customization and Scalability: The platform should be adaptable to your specific industry and supply chain complexity and scalable as your business and reporting needs evolve.
  • Integration with Existing Systems: The software should integrate seamlessly with your existing ERP, CRM, and other management systems to streamline data flow and avoid silos.
  • Compliance and Standards Alignment: Verify that the software supports compliance with relevant regional regulations and aligns with international standards like the Greenhouse Gas Protocol.
  • User Support and Training: Adequate user support, training, and resources are essential to ensure the successful implementation and ongoing use of the platform.

In conclusion, technology offers powerful tools for measuring Scope 3 emissions, but the choice of platform and approach requires careful consideration of your company’s specific needs, the quality and source of the data used, and the ability to integrate and align with broader sustainability goals.

Visit Magazine – Issue Profiles

Optimising AI for Health Enquiry: the 5 Key Ingredients

Artificial intelligence (AI) holds tremendous potential to improve healthcare and public health outcomes. But if not developed thoughtfully with equity in mind, AI risks exacerbating disparities.

Here Are 5 Things To Know About Ensuring Ai Promotes Health Equity:

1. AI can reveal healthcare disparities.

By analyzing large, diverse health datasets, AI for Health Enquiry systems can uncover differences in access, treatment, and outcomes across demographics that may otherwise go unnoticed. For example, an algorithm may find racial disparities in cardiac care by mining electronic health records. These insights allow targeting of solutions to disadvantaged groups.

2. AI Models Can Perpetuate Bias

Because AI learns from data, models trained on historically biased datasets may disproportionately misdiagnose, underserve, or negatively impact marginalized populations. Studies have found automated systems that exhibit gender and race bias. Ongoing bias monitoring and mitigation is crucial throughout development and use.

3. Human-AI Collaboration Can Counteract Bias

AI systems that combine human expertise with machine learning not only improve performance but help address algorithmic bias. Humans provide context and equity, while AI adds speed and scale. This balanced approach prevents marginalized groups from being overlooked.

4. Diversity In Data And Teams Enables Equity

To develop equitable AI, diverse real-world data and perspectives are needed. Inclusive data collection and having representative teams involved in design, validation, and evaluation helps build sensitivity to different populations into systems.

5. Post-deployment Audits Uphold Fairness

Ongoing testing for discrimination and regular algorithmic impact assessments after implementation are key to ensuring AI fairness in practice. This allows prompt identification and correction of emergent biases as systems are used in changing real environments.

The increasing use of AI in medicine holds vast potential to improve care, but thoughtfully embedding equity considerations through its development and application is crucial to truly benefitting all patients. This requires conscientious effort, but the rewards will be more informed, just, and compassionate healthcare for all.

Prasanth Edassari: Navigating HR Leadership in the Shipping & Logistics Industry

Whatever you’re good at, share it with others. To convey this message, Prasanth Edassari use the phrase “Profits through people power,” this emphasizes the fundamental importance of effective people management. Prasanth is the Global Chief Human Resources Officer at House of Shipping communicates the value of investing in human capital to achieve sustainable growth.

To overlook this critical aspect of business strategy, we at CIO Business World conducted an interview with Prasanth to know more about his challenges and achievements over the years. 

Below are the highlights of the interview:

Briefly describe your professional journey up until now.

As an MBA graduate in HR from Oxford Brookes University in the UK, I began my career in the United Arab Emirates (UAE) within the Insurance and Marine oilfield sector, where I worked in administration and customer service for approximately five years. While working in these roles, I developed a strong interest in people management and its impact on organizational success. To pursue my passion for HR, I made the decision to resign from my position and relocate to the UK to pursue my HR qualification.

Following the completion of my HR degree, I worked for several UK-based companies, including EHS, E&Y, and Adecco. In 2003, I returned to the UAE, where I began my career in HR and progressed through the ranks in various industries, including HVAC, manufacturing, electronics, and consultancy. Currently, I serve as the Global Chief Human Resources Officer at House of Shipping, a business consultancy and advisory services company that caters to organizations in the shipping and logistics industry, where I help manage a staff of over 2,000 shipping and logistics professionals from 50 different nationalities, with operations spanning 20 countries and offices on every continent.

What challenges did you face along the way?

As a senior HR leader, I have encountered numerous challenges over the years, including the economic fluctuations that are beyond our control, as well as the unprecedented impact of the Covid-19 pandemic. However, my primary challenge has been to persuade other stakeholders of the crucial role that people play in driving business success. To convey this message, I often use the phrase “PROFITS THROUGH PEOPLE POWER,” which emphasizes the fundamental importance of effective people management.

Despite holding high-level positions, some senior stakeholders may overlook this critical aspect of business strategy. As such, it is essential to continually educate and communicate the value of investing in human capital to achieve sustainable growth and long-term success.

What significant impact have you brought to your industry?

Shipping & logistics industry has always been known to be a 24/7 industry as while we sleep there are ships sailing across oceans and the challenge is our employees always need to be on call whether it’s a weekend or a public holiday and even when they are on holidays.  As an HR professional we try to bring in as much of a friendly culture in the organisation and more flexibility when it comes to work, including work from home and hybrid working policies, extended holidays, employee wellness initiatives/allowances, top class medical insurance etc.  We make sure we work hard and play hard too. 

Tell us about your company and its foundation pillar.

House of Shipping is a leading provider of business consultancy and advisory services to clients in the shipping and logistics industry. Our consultancy services cover a wide range of areas, including Legal Services, Human Resources, Finance and Tax, IT, Strategy, and Marketing. Whether a client is looking to establish a presence in the shipping, maritime, and logistics sector or looking to expand their existing operations, our team of consultants is available to provide customized solutions tailored to meet their specific needs.

In addition to our core consultancy services, we also offer a range of value-added services that are designed to help our clients maximize their success. From ongoing support and training to innovative technologies and tools, we are committed to providing our clients with everything they need to achieve their goals. Also House of Shipping Great place to work in 2023.

How does your company promote workforce flexibility, and what is your role in it?

As a senior HR leader, we recognized the need for our industry to remain productive even amidst the challenges posed by the Covid-19 pandemic, which included working remotely – a particularly difficult feat in our industry. To address this, we implemented policies such as hybrid and remote working to enable our employees to adapt to this new scenario while still maintaining their productivity levels.

We understand the importance of providing our employees with the flexibility and support they need to navigate these unprecedented times. Our approach has been to strike a balance between ensuring business continuity and safeguarding the health and well-being of our employees. We believe that by investing in our employees’ welfare and embracing new ways of working, we can emerge stronger from this crisis.

What is your take on technology’s importance, and how are you leveraging it?

As a senior HR leader, I firmly believe that technology plays a critical role in managing people effectively across all HR functions, from recruitment and employee relations to performance management and talent development. By leveraging technology, we gain valuable analytical insights that help us make informed decisions and drive positive outcomes for our employees and the organization as a whole.

To support our HR initiatives, we have implemented comprehensive HR software as one of main platforms, which has proven to be a valuable tool in streamlining our HR processes and improving efficiency. Additionally, we have adopted Udemy as our learning platform to cultivate a culture of continuous learning and development within our organization.

To attract top talent, we utilize LinkedIn extensively, leveraging its vast network to connect with potential candidates and showcase our brand as an employer of choice. Furthermore, we invest time in marketing our employer brand across various social media platforms, recognizing the importance of building a strong online presence to attract and retain talent in today’s digital age.

What will be the next significant change in your industry, and how are you preparing for it? 

As a senior HR leader, I believe that our industry is poised for significant change in the near future, particularly in areas such as environmental sustainability and digitization. From a shipping perspective, the adoption of environmentally friendly fuels and digital freight forwarding will likely be key drivers of innovation and growth.

To prepare for these changes, we have already begun implementing technology and learning programs to support our HR initiatives. We recognize the importance of being proactive in addressing these emerging trends and adapting to new ways of working. By embracing digital transformation, we aim to drive efficiencies and improve our ability to deliver value to our employees and customers alike.

What are your goals in the upcoming future?

My vision is to be known as the most work friendly shipping & logistics organisation and our most recent employee engagement survey by Culture Amp indicated this approach with a score of 85% engagement, which was 5% higher than the top 25 global shipping & logistics companies and we will strive to be better on this journey. 

What advice would you like to give the next generation of aspiring business leaders?

As a senior HR leader, I cannot overemphasize the significance of people management, empathy, and emotional intelligence in driving business growth and achieving long-term success. I strongly advise leaders to prioritize these critical elements, even as they strive to increase revenues and profits.

Leaders who prioritize their employees’ well-being and professional development are more likely to create a workforce that is passionate, engaged, and committed to delivering exceptional customer experiences. By taking care of your people, you create a culture that fosters loyalty, collaboration, and innovation, which in turn drives business success. In short, investing in your employees is investing in the future of your organization.

Phil Bristol: Architect of Success for Effective Organizations

It is wrong to think this, but life is too long and there are times that you may give up. But in this journey of life, what Phil Bristol learned is patience – Patience with others and patience with himself. With over 35 years of diverse experience ranging from US Army to focus on project management, strategic planning, business process improvement and leadership development. As a Founder, Managing Principal, Phil is transforming the landscape for small and mid-sized companies at Projectivity Solutions

Let’s have a look what it seems like to be in the business landscape for so long

Twist and Turns of Phil’s Carrer

After completing his service in the US Army in 1984, Phil Bristol transitioned into a strategic systems consultant role for an international pharmaceutical company. Subsequently, he assumed the position of manager of manufacturing systems before embarking on the entrepreneurial journey that led to the establishment of Projectivity Solutions, Inc. in 1990.

Projectivity Solutions initially catered to technology companies in the California Bay Area, providing project management solutions that eventually evolved into comprehensive program management consulting and training services. The clientele primarily consisted of Fortune 500 companies until a strategic shift in 2004 redirected the focus towards smaller businesses with fewer than 500 employees. Presently, Projectivity Solutions serves clients spanning the USA, Europe, and India, offering a range of services, including strategic planning, business process improvement, leadership development, and organizational culture enhancement.

Phil’s interest in management was sparked by the notable role played by Admiral Rickover in developing the Polaris nuclear submarine. In the late 1960s, he participated in the Department of Defense (DOD) Project and Program Management training program. Serving as an Airborne-Ranger officer in the US Army, with assignments including the 3rd Armored Division in Frankfurt FRG, United Nations Command in Seoul ROK, Test & Evaluation Command in Aberdeen MD, and HQ Seventh Army in Honolulu HI, Phil applied project management techniques to diverse projects.

Between 1990 and 1997, Phil further honed his leadership and project management skills during his tenure at Syntex Corporation, where he served as the international strategic systems planning officer and director of manufacturing systems.

In 1997, Projectivity Solutions was founded with a focus on providing project management services to custom home builders in Palo Alto, CA. The company initially concentrated on intricate projects for industry giants like Hewlett-Packard, Sun Microsystems, New United Motors (NUMMI), and Eddie Bauer. Over time, the company transitioned its client base from Fortune 500 organizations to smaller for-profit and non-profit entities with 500 or fewer employees. Geographically dispersed clients now form the core in the United States, Europe, and India.

Utilizing assessments to evaluate organizational complexity, Projectivity Solutions assists CEOs in objectively identifying strengths and challenges that impact customer experience and service quality. This approach fosters a common language and knowledge base among the leadership team and employees, seamlessly integrating elements of culture, people relationships, work processes, project management, and strategic plans.

Navigating Organizational Excellence through Passion-Driven Leadership

Under the visionary leadership of Phil, Projectivity Solutions operates at the intersection of passion-driven leadership and cutting-edge organizational strategies. With a mission to accelerate organizational performance, the company utilizes over a century of scientific research to objectively gather data and eliminate obstacles. The team, guided by a set of core values, consistently leads the way in seeking excellence, doing what’s right, taking responsibility, and caring for each other. His commitment to creating a high-trust environment and fostering a culture of continuous improvement positions Projectivity Solutions as a total solution provider dedicated to building people, relationships, and a trust-based, high-performing culture.

Building Success through Diversity

With a deliberate and innovative approach, Projectivity Solutions, led by Phil, has crafted a geographically distributed team that thrives on diversity and skill variety. The harmonious balance between WHAT and HOW management principles forms the bedrock of their dynamic and responsive organizational structure. The well-defined Projectivity Enterprise Program encompasses crucial components like strategy, culture, infrastructure, and leadership, supported by key processes such as business development, interdepartmental planning, organizational structure, master processes, and key performance indicators.

Navigating challenges posed by different time zones and diverse geographic cultures, the team at Projectivity Solutions has transformed these obstacles into strengths. Leveraging the diversity in natural communication behaviors, as identified through DISC assessments, the organization has fostered a culture of resilience and adaptability.

The success of their distributed organization lies in the establishment of mutual trust-based relationships. Through interactive communication skills, shared behaviorally based core values, and regular performance conversations, Projectivity ensures a cohesive team that consistently demonstrates these principles in client interactions. Experiential skills training further reinforces these essential behaviors, solidifying Projectivity Solutions’ commitment to excellence in customer experience within the constraints of time, scope, and cost.

Vision for Small Business Empowerment

With a steadfast commitment to reshaping the fate of small businesses, Projectivity Solutions, under Phil Bristol’s leadership, strives to curb the staggering mortality rates. Following strategic refinements in service offerings and marketing in the past year, the organization is geared for a transformative 2024. Focused on enhancing the strategic planning process, Projectivity Solutions is actively collaborating with European partners to assess critical organizational dimensions. The aim is not only to understand strengths and challenges comprehensively but also to craft a realistic action plan. In essence, Projectivity Solutions emerges as a beacon of hope, dedicated to empowering small-to-mid-size companies for sustained success.

Insights on Leadership and Project Management

Phil Bristol, drawing on over 35 years of experience, imparts invaluable insights into effective leadership and project management. A firm believer in the power of patience, he underscores its role in dealing with others and oneself. Bristol emphasizes the harmonious blend of the WHAT and HOW aspects of a business, likening a high-performing team to a world-class orchestra. In this orchestration, the business leader serves as the maestro, guiding diverse talents akin to instruments. He accentuates the significance of hiring the right talent, establishing a vibrant organizational culture through vision, mission, and core values. Documented processes and training, akin to orchestra sheet music, allow the team to channel focus into superior client service delivery. Guided by a meticulous engagement method, Bristol ensures consistent results in internal and client-facing projects, showcasing a mastery honed through years of experience.

Projectivity Solutions as an Excellence Accelerator

In defining HR’s role as an excellence accelerator, Projectivity Solutions sets the stage for transformative change. Prioritizing HR process documentation and seamless integration into operations and development, the focus shifts from the desk to the field. Engaging with team leaders and staff on their turf, pertinent questions are posed, unveiling insights into what works, what doesn’t, and how HR interactions can be enhanced. The second priority involves a deep dive into operations and marketing processes, fostering a bilingual understanding to effectively communicate with these key departments. Through tangible actions, Projectivity Solutions showcases that HR is a stalwart supporter, dedicated to propelling staff development and operational success.

From Service Processes to Strategic HR

In the realm of small to mid-sized companies, Projectivity Solutions diligently aids in constructing service processes and fostering an outward mindset within HR teams. Throughout years of dedicated service, the Projectivity Solutions team has continually honed its service offerings and refined relationship skills. For budding entrepreneurs venturing into the HR sector, the advice from Phil is clear: cultivate your core HR competencies personally and seek collaborations with individuals possessing complementary skills.